Powering Publishers

The Ad Engine provides outsourced ad ops support for publishers looking to utilize Google Ad Manager.

Powering Publishers
Expertise

Ad Operations

Outsourced ad ops helps build and maintain an advanced ad server for publishers to monetize their audience.

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IAB Standards:

Take your ad serving to the next level by and thrive in the digital economy by implementing an IAB (Interactive Advertising Bureau) standard ad server across your site, app or video platform.

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Expert Support:

Top level support led by industry experts and account managers who can save time and money by implementing best practices for ad serving and monetization.

Focus

Services

Expert level support for the set up, implementation and management of Google Ad Manger (Google DFP, GAM, GAM 360).

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    Google Ad Manager:

    Ad server implementation, ad unit hierarchy, ad trafficking, campaign management, ads.txt set up, reporting/analysis, direct and programmatic monetization management. Technical integration of ad serving on websites and apps in the form of banner ads, video ads (VAST) and high impact ad formats.

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    Ad Server Migration:

    Planning and execution of ad server migration to ad manager from in-house servers or other third party ad servers. Trafficking of existing ads in GAM to ensure a seamless migration.

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    Ad Sales Support:

    Sales support for programmatic ads, directly sold ads or agency sold ads which includes integrating 3rd party platforms into GAM such as CM 360 (DV 360) tags, MOAT, Double Verify, IAS and more. Support for agency requested campaign performance reports.

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